LIFELINE OF OHIO
greater lightLifeline of Ohio partnered with TENFOLD at a pivotal moment in their journey: fostering a connected culture for their hybrid workforce while simultaneously driving a new era of operational excellence.
In an organization where the mission involves navigating profound human experiences—connecting organ donors and recipients—they required an intentional approach to people and place experiences. Without intentional spaces and shared language, Lifeline of Ohio recognized that they risked losing the collaborative strength that fuels their life-saving work.
OUR APPROACHWe began with comprehensive discovery to uncover Lifeline's authentic organizational DNA. Through qualitative interviews and quantitative survey, identified the current and aspirational states of the culture. Insights led to the creation of their "Greater Light" ethos—the idea that individual purpose becomes transformative when united—and set it as the foundation for both their cultural identity and physical environment.
our roleQualitative + Quantitative Research
Culture DNA Articulation
Interior Design Visioning
Environmental Branding Strategy, Design,
Production + Installation
collaboratorsRogers Krajnak Architects, Inc
LOTH, Inc
the transformationThe work delivered measurable value by addressing Lifeline's strategic challenges:
Created a shared language that captures their unique DNA, providing a foundational and creative expression that connects team members to purpose
Enhanced use of the workplace that attracts hybrid team members to choose to be there.
Developed dedicated spaces for teamwork, thinking, and recharging, recognizing the emotional challenges the team faces.
Created a valuable tool for attracting and keeping talent in an industry with high burnout rates.
FLIP THROUGH
THE CULTURE HANDBOOKMost importantly, the project fulfilled its ultimate purpose: enabling Lifeline to better serve donor families and transplant recipients by nurturing the human connections at the heart of their mission.
The space now stands as physical proof of their culture narrative—"There is a warmth here that is worth protecting—a light to be shared"—providing a place where their team can transform great pain to greater purpose, together.
