LIFELINE OF OHIO
STORYGreater Light
Lifeline of Ohio partnered with TENFOLD at a pivotal moment in their journey: fostering a connected culture for their hybrid workforce while simultaneously driving a new era of operational excellence. In an organization where the mission involves navigating profound human experiences—connecting organ donors and recipients—they required an intentional approach to people and place experiences. Without intentional spaces and shared language, Lifeline of Ohio recognized that they risked losing the collaborative strength that fuels their life-saving work.
SCOPEEnvironmental Branding
TAKE A VIRTUAL TOUROUR APPROACHWe began with comprehensive discovery to uncover Lifeline's authentic organizational DNA. Through qualitative interviews and quantitative survey, identified the current and aspirational states of the culture. Insights led to the creation of their "Greater Light" ethos—the idea that individual purpose becomes transformative when united—and set it as the foundation for both their cultural identity and physical environment.
the transformationThe resulting transformation aligned Lifeline's physical space with their essential need for human connection:
Culture Handbook: Created a foundational document that captures their unique DNA, providing consistent language and creative expression that connects team members to purpose
Culture-First Space Design: Consulted on interior planning that facilitates the right interactions and workflows, fostering collaboration and emotional support
Environmental Branding: Translated their "Greater Light" concept into physical touchpoints throughout their workspace, creating daily reminders of their shared mission
Unified Experience: Ensured all elements worked together to create an atmosphere where team members could find strength in their collective purpose
FLIP THROUGH THE CULTURE HANDBOOK
the IMPACTThe transformation delivered measurable value by addressing Lifeline's strategic challenges:
Increased workplace utilization that draws hybrid team members in—not because they must be there, but because they want to be
Created intentional areas for collaboration, reflection, and restoration, acknowledging the emotional weight their team carries
Improved team resilience in the face of emotionally demanding work
Strengthened organizational identity during a period of workplace transition
Created a powerful recruitment and retention tool in an industry where burnout is common
Most importantly, the project fulfilled its ultimate purpose: enabling Lifeline to better serve donor families and transplant recipients by nurturing the human connections at the heart of their mission. The space now stands as physical proof of their culture narrative—"There is a warmth here that is worth protecting—a light to be shared"—providing a place where their team can transform great pain to greater purpose, together.
