STORY

Creating Pride of Place

One of the first moments to experience at BlackRock's New York headquarters at 50 Hudson Yards, the heritage experience is a layered journey that all at once celebrates the brand's core identity, founding story, seminal moments, and inspiring future. A rich composition of curated artifacts, imagery and dynamic content celebrate the past while bringing a forward-facing balance to the lobby. Thoughtful illumination brings memorabilia into focus, while core principles are accented with tone-on-tone dimension. From the past, through today, and into the future, BlackRock's journey is one of value.

SCOPE

Environmental Branding