STORYFrom Stadium Experience Center and state-of-the-art performance center to the world-class stadium, The Columbus Crew SC ignites their culture and celebrates the power of sport.
TENFOLD was engaged to develop strategic interior design and environmental branding solutions to support the rebranding and launch of the club, transforming their spaces into destinations for athletes and fans alike. The Columbus Crew SC branded experiences highlight club culture and radiate passion for the pitch.
SCOPE
Interior Design
Environmental Branding
Digital LED Display
press play + watch the branding tour
INTERIOR DESIGN • ENVIRONMENTAL BRANDING • DIGITAL DISPLAYSTADIUM EXPERIENCE CENTER
A destination for soccer die-hards and a space to convert new ones. TENFOLD’s digital display technology welcomes visitors with a 12-foot, dynamic window to get up close to the players and celebrate fan culture. From an identity wall featuring over 6,600 metal whistles to the one-of-a-kind Vuvuzela chandelier, authentic materials are strategically applied to inspire and delight.
ENVIRONMENTAL BRANDINGPERFORMANCE CENTER
A state-of-the-art facility dedicated to the achievement of athletes, the OhioHealth Performance Center is the cultural epicenter of the Columbus Crew athletes as well as club operations. Branding throughout the space incorporates creative applications of the club pattern, illuminated elements, and dynamic photography to connect the team to the fans at every turn.
ENVIRONMENTAL BRANDING • DIGITAL DISPLAYLOWER.COM FIELD
The world-class stadium continues the story of Crew culture told throughout the Experience Center and Performance Center, celebrating the history of the club and honoring the passion of the fans through larger-than-life branding. From thoughtfully appointed suites that bring comfort and conveniences to the use of LED technology, the winning culture of the Crew is at the center of everyone’s attention.
