RUDIS

STORY

Build your legacy.

Take a step into the RUDIS experiential activation to see everything that goes into a lasting legacy. TENFOLD created an immersive journey for the athletic brand that would celebrate its roots as a wrestling brand while also introducing a new customer base to its wide variety of athleisure. From the blood, sweat, and tears of training to the unseen rituals and daily habits, the RUDIS show helps you understand what the mind, body, heart, and soul go through in the demanding process of becoming the greatest you can be, and to understand one thing: while everyone might not be a wrestler, everyone wrestles. Feel what the greats felt like, think the way they greats thought, and leave with the relentless obsession to live a legacy.