OHIO CHAMBER OF COMMERCE
For All OhioansThe Ohio Chamber of Commerce partnered with TENFOLD to lead a powerful brand transformation—reimagining their brand identity and space to reflect their bold mission of advocating for a stronger, more inclusive economy for all Ohioans.
With a legacy spanning nearly 130 years, the Chamber was ready to evolve—uniting their brand story, workplace experience, and statewide impact into one cohesive, modern expression.
OUR APPROACHWe began with a strategic discovery process designed to uncover the Chamber’s authentic voice and future vision. Through in-depth interviews with staff, board members, and leadership, we surfaced the emotional drivers behind their work and the unique energy that fuels their mission. A competitive brand audit across peer organizations helped identify opportunities for differentiation and growth, laying the foundation for a brand identity that sets the Chamber apart in the crowded landscape of business advocacy.
The insights led to a bold new brand platform—centered around the rallying cry For All Ohioans—that captures the Chamber’s statewide reach and inclusive vision. From logo refinement to messaging strategy, we built a brand toolkit designed to activate across digital, physical, and experiential touchpoints.
our roleQualitative + Quantitative Research
Competitive Brand Audit
Brand Identity Refresh
Environmental Branding Strategy, Design,
Production + Installation
the transformationThe work delivered measurable value by addressing the Chamber’s strategic challenges:
Created a unified brand narrative that strengthens internal culture and external influence
Activated a workplace experience that energizes staff, welcomes members, and tells a powerful story at every turn
Positioned the Ohio Chamber as a forward-thinking, business-driven leader across state and national markets
The result is more than a visual refresh—it’s a brand experience that reflects the Chamber’s enduring commitment to progress, people, and prosperity.
Today, their space and identity work in harmony to advance what matters most: creating opportunity, building strong communities, and shaping the future of business for all Ohioans.
