NORTHWESTERN MUTUAL

STORY

Transformation: It's Mutual.

At Northwestern Mutual’s new Columbus office, the environmental branding reflects a modern evolution of who they are—protectors, planners, and innovators. The experience draws from a rich brand story, blending classic details and warm materials with the unexpected authenticity of their culture. The challenge? Celebrate the balance of technology and human intuition, wisdom and youth, function and fun. The outcome? Design that informs and inspires at every turn. From shimmering pennies to celebration of their many accolades, their inside success reflects their outside reputation. The relationship is clearly mutual.

SCOPE

Environmental Branding