M/I HOMES
NATIONAL HEADQUARTERS
STORY
The environmental branding throughout M/I Homes space signals an important milestone in their journey as a national leader in homebuilding.
Branding themes centered on expressing their deep care for their customers and unity behind a shared vision to create a better world through design. Leveraging the warm bronze metal used throughout their space and clean white walls accented with warm gray and deep blue, the design evokes a warm, welcoming feeling. Central to the statement stairwell hangs a three-dimensional American flag made from home-building materials, an artistic interpretation of the American Dream.
SCOPE
Environmental Branding
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