CRANE GROUP

STORY

What We Stand For

Interior design and experiential branding in Crane Group's renovated space—their home away from home—allows the team to stretch their wings and share the brand's stories with all who spend time here. The space is designed along a spectrum—leading with authentic, warm, humble materiality; and moving toward light, bright, airy tones to inspire. This gradient alludes to how Crane Group is ever-evolving yet continuously grounded. Through thoughtful branding, the story reaches from the early days to multiple dimensions of business today, a daily reminder that impact starts here, with each member of the family-like team. Ultimately, the space exudes how Crane Group cares: investing in business, investing in people, investing in good.

SCOPE

Environmental Branding