COOPER STEEL
STORY
Heart of Steel
The story begins in a town called Shelbyville with very humble beginnings. The grit and perseverance of a young welder sparked ambition and set the foundation for what would become a great American success story, Cooper Steel.
TENFOLD walked the journey with the brand to create an inspiring office experience in Nashville by diving deep to uncover these key design themes: a defining heritage, celebration of craftsmanship, authentic relationships, and the humanity embedded in it all. Authentic materials blend with sweeping scale and intimate moments alike to draw you into a layered and dynamic story. Cooper Steel builds strong and stands strong - but it is the heart behind the steel that makes the bond endure.
SCOPE
Environmental Branding
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