BAN.DO

STORY

Imagine a holiday shopping experience that goes deeper than consumerism and Santa Claus, and touches on a shared human experience.

TENFOLD created an experiential activation for LA-based apparel and accessories brand ban.do that highlighted the heart behind their product: products that inspire joy and make you feel your best. An interactive journey of empathy and inspiration activates the six sentiments in the brand’s Good Intentions line: kindness, conﬁdence, joy, strength, gratitude, and optimism. Interactive design and engaging moments spark conversation and encourage visitors to catch a feeling and inspire them to give it away – because it really is the thought(s) that count. Boost confidence at the augmented reality photobooth, spread kindness with a note to your younger self, feel joy at the touch-responsive mural wall, and show gratitude with the inspired gift guide journey.