WHY WE LOVE PANTONE'S 2021 COLOR OF THE YEAR
Pantone has announced their 2021 Color of the Year and we’re smiling big: not only are Ultimate Gray + Illuminating Yellow a fitting mindset for finding our stride in 2021 - they also happen to be TENFOLD's brand colors.
With each annual selection, Pantone’s Color of the Year carries principal influence across industries - from fashion, home furnishings, and industrial design, to product packaging and graphic design. In the official reveal of its 2021 pick, Pantone describes the pair as "Practical and rock-solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted; this is essential to the human spirit.”
The powerful color psychology behind this magical match has guided TENFOLD's work since our founding. Utilizing gray tones as a neutral, grounding canvas, the color and life of our clients’ brands becomes the worthy focal point. Thoughtful touches of yellow symbolize the ever-positive approach we take in activating brand and culture magic: the unique and special parts of an organization that stir emotion, create a sense of fulfillment, and ultimately inspire people toward achieving something greater than themselves - a higher purpose.
For us, Ultimate Gray and Illuminating Yellow not only represent the mindset we are all reaching for in 2021, but also embody our mission at TENFOLD that we carry with us always: inspire humanity ✨
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