RED ROOF CORPORATE HEADQUARTERS

STORY

Under One Roof. Literally, and figuratively. 

Red Roof’s new headquarters posed an opportunity to consolidate office space, unifying associates under one roof – literally and figuratively. The new space provides numerous brand experiences that tie to their associate family and their family of brands. Stories of Red Roof’s heritage and culture are highlighted throughout the space, creating an impactful tour experience for both franchise owners and visitors to the space, while reminding corporate office associates of the things that matter most. Collectively, the design intent playfully and whimsically connects associates and visitors alike to the guests they serve... travelers ranging from business road warriors to families on vacation with their pets.

SCOPE

Environmental Branding