PURSUIT

STORY

With an opportunity for expansion, Pursuit was ready to rethink the customer experience through a new approach to their store design.

The overarching strategy centered around delivering the suiting experience in a way that is interactive, easy-to-understand, and inspiring for the customer. The design is guided by these tenets: artistic yet useful, focused yet flexible, personal yet programmed, guided yet at leisure.

The store environment feels approachable and respects the vernacular of the neighborhood. From the environmental branding to the floor fixtures, each decision was made with form following function. Clever vignettes unfold the Pursuit story through fixtures with clean lines and layers, an understated color story, natural wood, and raw metal finishes. Succinct brand messaging and infographics are kept clean yet detailed, designed to evoke their playful tone of voice and create clarity around their custom process. Merchandise becomes the central focal point through minimalistic yet unpretentious visual displays, allowing the product to entice and inspire.