BROWNIE POINTS

STORY

CELEBRATE EVERYTHING, CELEBRATE YOU

Meet Brownie Points: the made-from-scratch bakery that’s known nationwide for the most brownie flavors on earth. Brownie Points comes to life at TENSPACE with an immersive experience for all ages that invites you to celebrate everything and celebrate you.

The interactives included a larger-than-life brownie box that encouraged guests to capture their moment of celebration, an art bar to decorate your brownie box once you hand-picked your favorite flavors, floor-to-ceiling ribbon yurts that created delightful vignettes to enjoy your warm brownie sample within, and two themed rooms featuring a magnetic wall to mix-and-match ingredients to create a custom flavor and a story room highlighting the founder’s entrepreneurial journey.

SCOPE

Experiential Activation

Environmental Branding

Digital Design